- Translating the German Country Strategy to a commercial strategy for both rental and sales, including the development of commercial policies and plans - within the context of the Group Commercial Strategy - Leading the Account Managers and Key Account Managers and ensures optimum collaboration with (rental) sales office/ operations by the field staff in Germany and the RIR team in the headquarter - Development of the branding of the company in Germany in respect to guidelines made up by the Group Marketing Manager and through the local Marketing team - Collecting, analysing and anticipating the needs of customers and market developments - Developing and managing the commercial rental strategy, the policy and (year) plans and ensuring the effective maintenance and management of existing customer relationships and the acquisition of new customers effectively in a structured way on the basis of this - Developing the rental team as a manager, ensuring liaison and providing...