PRABHJOT SINGH
- Email Marketing Specialist
- Delhi
Zusammenfassung / Personal Summary
Accomplished Email Marketing & Digital Campaign Lead with 14+ years of experience in enterprise-scale CRM, automation, and lifecycle marketing across global delivery environments. Strong expertise in marketing automation, A/B & multivariate testing, audience segmentation, and campaign optimization driving measurable engagement improvements. Proven track record in leading end-to-end email operations, including HTML email development, workflow automation, QA governance, and performance analytics. Experienced in managing cross-functional teams and stakeholder collaboration within fast-paced environments like Accenture, ensuring campaign reliability, scalability, and conversion optimization. Skilled in email platforms, front-end development (HTML/CSS/JS), and campaign tools, with a consistent focus on improving delivery efficiency and user engagement outcomes.
Berufserfahrung / Work Experience
- Manage end-to-end email marketing campaigns including planning, execution, scheduling, launch, and post-campaign monitoring across multiple communication programs.
- Own audience planning and segmentation strategies to deliver targeted email communications and improve engagement outcomes.
- Configure and manage email workflows, automation journeys, and campaign processes to ensure efficient and scalable execution.
- Execute A/B testing initiatives across subject lines, email creatives, content elements, and campaign journeys to optimize performance.
- Plan and coordinate email creatives, templates, and content requirements while ensuring quality, brand alignment, and responsive rendering.
- Analyze campaign performance data, identify optimization opportunities, and provide insights to improve engagement and conversion metrics.
- Manage email marketing platforms, provide tool support, and troubleshoot campaign-related issues to ensure smooth delivery.
- Coordinate work orders, campaign requests, timelines, and delivery priorities while maintaining operational accuracy and quality standards.
- Collaborate with clients, stakeholders, and cross-functional teams to understand requirements and deliver effective campaign solutions.
- Lead and support team members by providing guidance on campaign execution, quality checks, workflow management, and best practices.
- Orchestrated large-scale lifecycle and triggered email communication programs across multiple customer segments in a high-volume enterprise environment
- Owned end-to-end campaign operations including audience segmentation, workflow configuration, QA validation, scheduling, and post-deployment monitoring
- Applied experimentation frameworks (A/B and multivariate testing) to refine subject lines, templates, and content logic, driving measurable uplift in engagement KPIs
- Administered enterprise email marketing platforms ensuring stable campaign delivery, system reliability, and operational continuity
- Developed reusable automation workflows to streamline recurring campaign execution and reduce manual intervention
- Partnered with cross-functional teams including product, CRM, QA, and development to align marketing execution with business and product roadmaps
- Conducted performance diagnostics using campaign analytics to identify drop-offs, optimize funnel engagement, and improve conversion behavior