GENERAL
- To collaborate with the Business Excellence Head in guiding best practices in relation to Sales Force Excellence, demonstrating constant improvement in the efficiency and effectiveness of the sales lines;
- To align projects to guidelines for Sales Force Effectiveness (SFE) defined at a Global level with the aim of optimizing and constantly improving the productivity and effectiveness of the scientific-medical information network, of pharmacy retailers and of physicians;
AREA OF RESPONSIBILITY
1) Monitoring of KPIs for SFE defined at global level
- standard and shared Sales Force KPIs (coverage and frequency, capacity,adherence to the call plan, etc.);
- country performances in comparison to the agreed-upon indicators and identifying opportunities for improvement;
- Implementation and management of the Dashboard system to monitor SF performance and activity;
2) Incentive Plan:
- Implementation of incentive plans in relation to the sales forces and scientific-medical information network currently in place and identification of areas for improvement;
3) Segmentation and Targeting:
- Implementation of guidelines and tools to perform the segmentation of the main targets (pharmacies, general practitioners and specialists) and to guide investments differentiated on the basis of high-potential client segments;
4) Other SFE projects:
- Supporting commercial roles in the process of constantly optimizing the product portfolio and the subsequent allocation of resources in the field;
- Collaborating with those in corresponding positions at global level projects and subsequent periodic reviews;
- To assist the direct superior in defining and proposing the department budget,to the extent that it is handled directly;
- To identify and manage a suitable network of suppliers for supporting content, programmes and tools;