Lead the growth team of currently four people and build-up further staff Drive the client's business in classic growth and performance marketing-related issues Manage digital advertising channels, including managing budget, setting priorities, managing execution and performance Plan, define, and execute demand generation funnel Oversee rigorous creative testing and asset optimisation to maximize media spend Closely monitor, track, and report analytics to ensure they align with growth KPIs (user acquisition, activation, retention, cost per metric, ROI etc.)